Speakers

Jasmine Pang

Branding Shanghai

President

China

Born in Shanghai, Jasmine Pang is an experienced professional in China’s government and media systems. With a Master’s degree in Journalism from Fudan University, she used to work as the foreign affairs secretary to the mayor of Shanghai, the assistant spokesperson of Shanghai city, and the spokesperson of Expo Shanghai Group. From 2013-2015, Jasmine was in charge of Shanghai’s city branding campaign including Shanghai’s official participation in the 2015 Milan Expo and a part of Chinese President Xi Jinping’s state visit to France in 2014. In 2016, Jasmine has founded Branding Shanghai, an organization which aims to help promote the Chinese metropolis all over the world. It also helps international cities, organizations, corporations and celebrities to land and promote in China as well as the rest of Asia.